Videos are becoming increasingly important in the world of digital marketing. In fact, according to a recent report by HubSpot, 85% of businesses use video as a marketing tool, and 88% of marketers say that video provides a positive ROI.
In this blog post, we'll discuss how videos can help businesses increase engagement and conversion rates.
Videos capture attention
One of the biggest advantages of using videos in your marketing strategy is that they capture attention. In today's fast-paced world, where people are bombarded with information from all sides, videos stand out and grab people's attention. According to a study by Wyzowl, 84% of people say that they've been convinced to buy a product or service by watching a brand's video.
Videos build trust
Another advantage of using videos in your marketing strategy is that they build trust. By using videos to showcase your products or services, you can help potential customers understand how your business works and what makes it unique. This can go a long way towards building trust and establishing a relationship with your audience.
Videos increase engagement
Videos can also increase engagement on your website or social media channels. People are more likely to engage with a video than with a text-based post or image. For example, videos on Facebook get 135% more organic reach than photos.
Videos improve SEO
Videos can also improve your search engine rankings. Google and other search engines love video content because it provides a richer experience for users. In fact, websites that use video are 53 times more likely to rank on the first page of Google search results.
Videos drive conversions
Finally, videos can help drive conversions. According to HubSpot, 72% of customers would rather learn about a product or service by watching a video than by reading text. By using videos to showcase your products or services, you can help potential customers make an informed decision and ultimately drive more sales.
In conclusion, videos can be a powerful tool for businesses looking to increase engagement and conversion rates. By capturing attention, building trust, increasing engagement, improving SEO, and driving conversions, videos can help you take your marketing strategy to the next level.